Ideal for business owners or senior leaders, anyone in a sales, account management or customer relationship role or managers with team members requiring training for core sales skills, this business development course covers the fundamental skills and sales processes needed to become better at selling.
Better Business Development
Our Business Development course goes beyond traditional methods, igniting innovative thinking and sustainable growth. Become superior at selling, and elevate your sales performance.
About the course
Join an upcoming course
We don’t currently have any dates available to book for this course. Please complete the form to express your interest in attending a course, and we will be in touch when we are in the process of organising our next course dates.
If you would like to arrange for a bespoke training session, or if you have any further questions, please contact us.
How does the course work?
Better Business Development features two core delivery elements:
5 modules, each of which lasts 90 minutes. Every module is delivered as a group session, with between 6-10 participants.
An hour-long 1:1 session for each delegate – these 1:1 sessions allow our hugely experienced team to understand your individual requirements and business challenges, and connect the teaching to your needs.
The Firestarter Better Business Development course
We provide, full, comprehensive course materials for each module – these include a suite of functional business tools and templates for your continued use in running your business. Additionally, you will have direct and ongoing access to your course tutor throughout the programme to support with exercises and questions.
The courses are specifically designed with small cohorts so that we can focus on practical and implementable learning, with open conversation and sharing of real and relevant examples, not just theoretical and forgettable classroom content.
Each module consists of a structured 90-minute online session, with core content delivered to set an ethos and best practice for each subject. With a 50:50 ratio of lecture and practical activity, we encourage breakouts in each module, with small group sessions to drive learning, experimentation and confidence.
All modules are designed to focus on ‘real life’ scenarios, with exercises that delegates can take away to implement in their day-to-day business lives. We also ensure that the module content is connected to individual 1:1 requirements and provide in-module mentoring to assist with personal development.
Better Business Development is delivered over five informative modules
Really making pain-point selling work for you
People buy because they have a need, a pain – you must always start here. This is the secret to empathy and persuasion. We start by focusing on the simple steps of identifying common pain-points and then building a whole sales approach around them.
Account development planning – a structured approach
The actions you proactively take will directly influence the outcomes of your account management planning and financial results – but you need a practical and structured method for achieving this. We will create a bespoke account management process that is fit for purpose for each setting, then embed rhythm and rigour around executing it every day.
Managing your sales conversations effectively
Understanding the principle of ‘the golden hour’ and knowing when it is ‘your moment’ is key to ensuring you control and run your conversations to get maximum returns. We will run through several meeting scenarios and establish a ‘muscle memory’ best practice approach to ensure that you recognise key signals to get the best results every time.
Real-life pipeline management
People often tend to make this too complicated, or do not embed discipline that drives sales results. We will introduce a method of ‘zonal’ pipeline management and help you to understand how to use it to manage prospects through your pipeline effectively and drive sales conversions.
Building a perfect sales toolkit
Rarely do salespeople have all the tools they need to do their job effectively, but in reality what you really need is quite simple. We will help you build an emergency sales tool kit and a go-forward sales toolkit, clearly explaining and helping you to understand the difference between actually selling and getting ready to sell – a trap that many sales people often fall into.