B2B sales training

B2B sales training that delivers results across your team

Results-driven sales training solutions designed to equip your team with the necessary skills, strategies, and confidence they need to excel in today competitive B2B landscape.

Our team of sales experts are equipped with the tools and experience to deliver specialist sales training programmes that help individuals and teams at every level, from new salespeople looking to sharpen their skills to seasoned sales leaders and managers seeking to refine their strategies and drive team performance.

Comprehensive training for B2B sales

Our B2B sales training is designed to cover every aspect of your sales process, from prospecting and lead generation to negotiation and closing. With a combination of interactive workshops, real-world examples, and personalised coaching, we ensure that your team is fully equipped to drive revenue and exceed targets.

interactive workshop
Interactive B2B workshops

Engage your team with dynamic and hands-on learning experiences through our interactive B2B workshops. These sessions are designed to foster collaboration, critical thinking, and skill development, allowing participants to apply new knowledge in a supportive and interactive environment.

tailored training
Tailored B2B training

Our training programmes are designed to address the specific needs of individual salespeople, sales teams, and sales leaders. Whether you’re looking to refine specific skills or overcome sales challenges, our training programmes provide insights, guidance, and strategies for continuous growth.

continuous growth
Continuous growth

Investing in the ongoing development of your team helps you to stay ahead of the competition. Our training programmes not only provide the tools and resources your team needs to adapt, grow, and thrive in their competitive landscape, but also embed learning methods for continuous improvement.

B2B training programmes for SME and Corporates

No two businesses are alike, which is why our B2B training programmes are meticulously designed to meet the unique needs and challenges of your organisation. Whether you’re a small to medium-sized enterprise or a corporate powerhouse, our expert trainers will work closely with you and your team to develop a bespoke training plan that delivers results.

Why choose Firestarter?
  • Proven track record: With a track record of success across a diverse range of clients, Firestarter has the expertise and experience to drive measurable improvements to your sales performance.
  • Flexible learning options: Whether you prefer in-person training or convenient online training, we offer flexible learning options tailored to the individual  preferences of your business.
  • Ongoing support and coaching: Our commitment to your success doesn’t end when the training session does. We provide ongoing coaching and mentoring to ensure that your team continues to perform at their best long after the training is complete.
  • Accredited training providers: Choosing us means investing in quality training backed by The Institute of Sales Professionals (ISP). Through this accreditation, you can rest assured that you’re choosing a partner dedicated to providing you with the knowledge, skills, and tools necessary to achieve your sales goals.

Why should you invest in B2B sales training?

Unlocking the potential of your sales team through training is not just an option, it’s a necessity in today’s competitive landscape. Without investing in B2B training, businesses often encounter common challenges that hinder business growth.


Without B2B sales training

  • Stagnant growth
  • Ineffective communication
  • Inconsistent use of sales strategies
  • High staff turnover rates

With B2B sales training

  • Improved performance
  • Enhanced communication
  • Strategic alignment
  • Reduced staff turnover

Firestarter’s B2B training programmes equip sales teams with the skills to drive sales teams forward by unlocking their full potential and propelling your business to new heights of success. Our tailored sales training programmes not only enhance your performance and boosts revenue but also helps to grow client relationships through effective communication strategies.

Take the first step towards sales excellence

Ready to ignite your sales performance?

Transform your team’s sales prowess with Firestarter’s proven B2B training programmes, meticulously crafted by industry experts. It all begins with a friendly chat to understand your businesses unique needs and goals. Contact us today and take the first step towards business growth by unlocking your team’s sales potential.

B2B Sales Training FAQs

What is B2B sales training?

B2B sales training refers to specialised programmes designed to enhance the skills and knowledge of sales professionals who sell products or services to other businesses rather than individual consumers. It focuses on strategies, techniques, and best practices tailored to the unique dynamics of business-to-business (B2B) transactions.

Which topics are included in B2B sales training?

Our training programmes are created to suit the unique needs of your team, our training covers the key sales processes and includes (but is not limited to) the following:

The power of pain point selling in B2B sales

Account planning, segmentation and key account management

Proactive business development strategies

Anticipating obstacles and overcoming objections

The art of successful negotiation

Accurate forecasting and sales pipeline management

Sales closing techniques to improve conversion rates

How can sales training for B2B benefit my business?

Investing in Firestarter’s B2B sales training yields numerous benefits for your businesses, including increased sales productivity, client satisfaction and retention rates, improved alignment between sales and marketing teams, better forecasting accuracy, and a stronger competitive edge in the marketplace.

How long does a B2B training programme take to see results?

The measurable results from B2B sales training can vary depending on factors such as the complexity of your sales process, the existing level of skills within your sales team, and the extent of the training programme. However, many of our clients experience noticeable improvements in sales performance within 3-6 months of implementing targeted training initiatives.

Talk to our training specialists today

Please fill out the form below, and a member of our team will contact you shortly.

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Our training reviews

Firestarter provide very insightful and practical advice on how to grow my business. I like their no nonsense approach. They gave us much greater clarity and purpose to our sales process. Their seminars are also very useful indeed. I would strongly recommend them to any business wanting to scale up or create a clearer overall strategy for growth.

Shaun Uthup, Sozo Design

I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommend.

Secret Source
Richard Clarke, Secret Source (Gran Canaria)

Working with Firestarter has been a joy. Their approach to driving sales and business development has been brilliant for my consultancy, helping to structure our approach to business growth. Our colleagues have taken part in the Firestarter Forums and The Academies and found both of these programmes to be informative, relevant, actionable and fun.

Doug Elliot, Founder of DE-velop.org

I attended the virtual Firestarter business development programme and it was an extremely helpful tool to help boost further business and a great confidence builder! All Firestarter hosts and facilitators are very friendly and professional, creating a great environment to connect, develop and reflect.

Gabriella Pugh, Red Blaze

A really excellent course, great practical application presented in an easy to understand & good humoured way. I will be making changes to my sales process and approach shortly. Thank you.

Joseph Hirst, Sozo Design

The training course was very interactive and insightful. The one-to-one sessions were very useful. I met a lot of like-minded professionals who have made the experience even better by sharing their personal tips and tricks.

Nathan King, Addvantage Strategy

Was looking for a non ``shiny`` suit sales training for my team and Firestarter was recommended by a contact. Completely fitted the bill. Signed up 3 members of the team and looking to explore further training in the future.


Great sessions dedicated to specific topics in the Business Development industry. They were concise, interactive and thought-provoking. A great investment of time and money!

cadventure logo
Pablo Beattie, Cadventure

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