Firestarter Academy Overview

Our team of expert trainers has a wealth of knowledge and practical experience, enabling us to design and deliver tailored courses that meet the specific needs of senior leaders, sales managers, & business owners . Our training methodology focuses on practical application and real-world scenarios, ensuring that participants can apply what they learn immediately to their work environment.

Better Business Development

The Better Business Development course is designed for business owners, senior leaders, sales professionals, account managers, customer relationship roles, and managers with team members who require training in core sales skills. It covers essential skills and sales processes needed to improve your selling abilities.

Practical Business Planning

Practical Business Planning provides you with a comprehensive toolkit for achieving growth, from establishing your strategic intent to developing your product strategy, creating a financial plan, and ultimately executing and delivering your vision.

Better Business Development Online Course

To join this upcoming course, simply select ‘find out more’ below where you will be taken to the Better Business Development course overview page.

Practical Business Planning Online Course

To join this upcoming course, simply select ‘find out more’ below where you will be taken to the Practical Business Planning course overview page.

Be the first to learn about new course dates

Our current course dates are all fully subscribed, but we will be releasing new dates very soon. Please complete the form to be the first to hear about new course dates when they are released.

If you would like to arrange for a bespoke training session, or if you have any further questions, please contact us.

Previous attendees reviews

Firestarter provide very insightful and practical advice on how to grow my business. I like their no nonsense approach. They gave us much greater clarity and purpose to our sales process. Their seminars are also very useful indeed. I would strongly recommend them to any business wanting to scale up or create a clearer overall strategy for growth.

Shaun Uthup, Sozo Design

I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommend.

Secret Source
Richard Clarke, Secret Source (Gran Canaria)

Working with Firestarter has been a joy. Their approach to driving sales and business development has been brilliant for my consultancy, helping to structure our approach to business growth. Our colleagues have taken part in the Firestarter Forums and The Academies and found both of these programmes to be informative, relevant, actionable and fun.

Doug Elliot, Founder of

I attended the virtual Firestarter business development programme and it was an extremely helpful tool to help boost further business and a great confidence builder! All Firestarter hosts and facilitators are very friendly and professional, creating a great environment to connect, develop and reflect.

Gabriella Pugh, Red Blaze

A really excellent course, great practical application presented in an easy to understand & good humoured way. I will be making changes to my sales process and approach shortly. Thank you.

Joseph Hirst, Sozo Design

The training course was very interactive and insightful. The one-to-one sessions were very useful. I met a lot of like-minded professionals who have made the experience even better by sharing their personal tips and tricks.

Nathan King, Addvantage Strategy

Was looking for a non ``shiny`` suit sales training for my team and Firestarter was recommended by a contact. Completely fitted the bill. Signed up 3 members of the team and looking to explore further training in the future.


Great sessions dedicated to specific topics in the Business Development industry. They were concise, interactive and thought-provoking. A great investment of time and money!

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Pablo Beattie, Cadventure

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