About the course

Ideal for business owners or senior leaders, anyone in a sales, account management or customer relationship role or managers with team members requiring training for core sales skills, this business development course covers the fundamental skills and sales processes needed to become better at selling.

Join an upcoming course

We don’t currently have any dates available to book for this course. Please complete the form to express your interest in attending a course, and we will be in touch when we are in the process of organising our next course dates.

If you would like to arrange for a bespoke training session, or if you have any further questions, please contact us.

How does the course work?

Better Business Development features two core delivery elements:

5 modules, each of which lasts 90 minutes. Every module is delivered as a group session, with between 6-10 participants.

An hour-long 1:1 session for each delegate – these 1:1 sessions allow our hugely experienced team to understand your individual requirements and business challenges, and connect the teaching to your needs.

The Firestarter Better Business Development course

We provide, full, comprehensive course materials for each module – these include a suite of functional business tools and templates for your continued use in running your business. Additionally, you will have direct and ongoing access to your course tutor throughout the programme to support with exercises and questions.

The courses are specifically designed with small cohorts so that we can focus on practical and implementable learning, with open conversation and sharing of real and relevant examples, not just theoretical and forgettable classroom content.

Each module consists of a structured 90-minute online session, with core content delivered to set an ethos and best practice for each subject. With a 50:50 ratio of lecture and practical activity, we encourage breakouts in each module, with small group sessions to drive learning, experimentation and confidence.

All modules are designed to focus on ‘real life’ scenarios, with exercises that delegates can take away to implement in their day-to-day business lives. We also ensure that the module content is connected to individual 1:1 requirements and provide in-module mentoring to assist with personal development.

Better Business Development is delivered over five informative modules

Really making pain-point selling work for you

People buy because they have a need, a pain – you must always start here. This is the secret to empathy and persuasion. We start by focusing on the simple steps of identifying common pain-points and then building a whole sales approach around them.

Account development planning – a structured approach

The actions you proactively take will directly influence the outcomes of your account management planning and financial results – but you need a practical and structured method for achieving this. We will create a bespoke account management process that is fit for purpose for each setting, then embed rhythm and rigour around executing it every day.

Managing your sales conversations effectively

Understanding the principle of ‘the golden hour’ and knowing when it is ‘your moment’ is key to ensuring you control and run your conversations to get maximum returns. We will run through several meeting scenarios and establish a ‘muscle memory’ best practice approach to ensure that you recognise key signals to get the best results every time.

Real-life pipeline management

People often tend to make this too complicated, or do not embed discipline that drives sales results. We will introduce a method of ‘zonal’ pipeline management and help you to understand how to use it to manage prospects through your pipeline effectively and drive sales conversions.

Building a perfect sales toolkit

Rarely do salespeople have all the tools they need to do their job effectively, but in reality what you really need is quite simple. We will help you build an emergency sales tool kit and a go-forward sales toolkit, clearly explaining and helping you to understand the difference between actually selling and getting ready to sell – a trap that many sales people often fall into.

Previous attendees reviews

Firestarter provide very insightful and practical advice on how to grow my business. I like their no nonsense approach. They gave us much greater clarity and purpose to our sales process. Their seminars are also very useful indeed. I would strongly recommend them to any business wanting to scale up or create a clearer overall strategy for growth.

Shaun Uthup, Sozo Design

I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommend.

Secret Source
Richard Clarke, Secret Source (Gran Canaria)

Working with Firestarter has been a joy. Their approach to driving sales and business development has been brilliant for my consultancy, helping to structure our approach to business growth. Our colleagues have taken part in the Firestarter Forums and The Academies and found both of these programmes to be informative, relevant, actionable and fun.

Doug Elliot, Founder of DE-velop.org

I attended the virtual Firestarter business development programme and it was an extremely helpful tool to help boost further business and a great confidence builder! All Firestarter hosts and facilitators are very friendly and professional, creating a great environment to connect, develop and reflect.

Gabriella Pugh, Red Blaze

A really excellent course, great practical application presented in an easy to understand & good humoured way. I will be making changes to my sales process and approach shortly. Thank you.

Joseph Hirst, Sozo Design

The training course was very interactive and insightful. The one-to-one sessions were very useful. I met a lot of like-minded professionals who have made the experience even better by sharing their personal tips and tricks.

Nathan King, Addvantage Strategy

Was looking for a non ``shiny`` suit sales training for my team and Firestarter was recommended by a contact. Completely fitted the bill. Signed up 3 members of the team and looking to explore further training in the future.


Great sessions dedicated to specific topics in the Business Development industry. They were concise, interactive and thought-provoking. A great investment of time and money!

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Pablo Beattie, Cadventure