Our case studies

Articulate – Sales scalability that supports success

Established in 2003 by Matthew Stibbe, Articulate Marketing works with clients in the B2B technology sector…

Fira – Preparing the road to succession

Firestarter’s four years of working with Fira saw the business accelerate its business plan by 24-36 months…

Highwire Press – Business process management

Providing the grip and experience to solve global sales challenges for Highwire Press…


Cadventure – Increased sales performance

Improving business performance with new focus, direction and an effective sales strategy…

Caplor Energy

Caplor Energy – Commercial business growth

Transforming a business proposition to capitalise on the changing renewable energy market…

FSB Workplace Pensions

FSB – Workplace pensions business strategy

A new strategy and proposition for a systems driven, robust and scalable workplace pension…

Our clients are a mixture of:

Large corporations

What our clients say about us

Thank you for delivering empowering practical sales strategies that I have neglected in recent times. I have had a good deal of sales training over the years but this has been on a different level in the way you have brought all the elements together. Amazingly in just 5 x 1.5 hr academy sessions you have managed to provide a sales bible for life, very much quality over quantity.

Shaun Uthup, Sozo Design

I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommend.

Secret Source
Richard Clarke, Secret Source (Gran Canaria)

The Firestarter team helped to instil accountability, making sure everyone understood their role and how to use data to track progress and make any adjustments as necessary. With them attending weekly meetings there wasn’t anywhere to hide. The outcome has been a team who is accountable and clear-eyed about what’s going on.

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Matthew Stibbe, Articulate Marketing

Firestarter has taught us to focus on working on our business, rather than in our business. They have given us instant access to skills and experience that we didn’t have before, and an improved focus which has increased our sales performance.

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Elaine Lewis, Cadventure

Without Firestarter, we would have been 24-36 months behind in our business plan. Our business became stronger and more resilient with their help. We achieved the diversification that we needed, and this has borne some exceptional work.

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Jane Findlay, Fira Landscapes

Through our relationship with Firestarter, we are making great progress towards hitting our numbers – we are doing the macro work, but Firestarter are definitely managing the day to day micro elements.

I couldn’t be more impressed with the level of service received from Firestarter so far. No other consultancy has ever achieved strategic partner status – we are shoulder to shoulder right now.

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Miles McNamee, Highwire Press

The knowledge and skills that the team benefitted from as part of our work with Firestarter, and that continue to do so eight years on, certainly contributed to this success. It’s hugely reassuring to know that they’re still with us to provide valuable support and guidance as we continue to grow and navigate all that comes with it.

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Gareth Williams, Caplor Energy

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