Digital marketing

Inject some digital horsepower into your marketing strategy

A digital marketing strategy that is designed and bespoke to your business will help connect you with your existing customer base as well as help you discover new opportunities. Our digital marketing experts have a wealth of knowledge across a wide range of digital marketing avenues such as social media, email marketing, SEO, content marketing, digital PR, and many more.

Having difficulty connecting your business to the digital world? Get in touch with us to find out how we can ignite your digital marketing strategy today.

What do we mean by digital marketing?

At its heart, digital marketing is an umbrella term for all marketing activity that takes place on the internet. Sometimes also referred to as online marketing, digital marketing involves the use of channels such as:

The purpose of the channels is to connect with existing customers and develop relationships with potential new ones. Each of these different channels and tactics have their own measures of performance, and only by having a clear picture of how they can best support your overarching goals will you understand how well each channel is performing for you.

Digital marketing can have an important role to play in reaching new leads, prompting them to take actions with your business which help you develop a relationship, converting them into customers and then continuing to engage with them and retain their confidence and loyalty.

In an effective, goal-focused digital marketing strategy, different digital marketing channels, tactics and communication types will be effectively woven together to create a comprehensive series of digital marketing campaigns which will generate meaningful results for your business.

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Social media

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Email marketing

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Content marketing

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Search engine optimisation (SEO)

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Pay-per-click (PPC) online advertising

Why is digital marketing important?

Digital marketing has several attractive advantages over more traditional marketing methods, and can be utilised in conjunction with them or as an entirely stand-alone solution, depending on the specific needs of your business:


Digital marketing can enable you to reach a much larger audience than would be possible through utilizing traditional methods alone, particularly for SME businesses with limited business. Some digital marketing channels, such as organic social media, are entirely free to use and can be successfully utilized to establish awareness of your business. Paid digital marketing activity, such as per-pay-click advertising, allows you to reach very high numbers of relevant prospects at relatively low cost.


You can focus digital marketing activity exclusively on prospects who you have identified as being the most likely to purchase your product or service. This can be done not only at the level of digital channel selection, but also by using analytical data and paid-for digital advertising to target individuals and companies relevant to you.


The effectiveness of digital marketing can be measured incredibly accurately, meaning that not only is it highly cost-effective, but that you can easily assess how your campaigns are performing against their goals.


It’s straightforward to adapt your digital marketing approach, even when a campaign is already live. If you identify that your campaign is not performing as you would like, you can quickly adjust any element of it, or even pause it entirely to refocus your digital budget on other activity which is already performing well, boosting its performance even further.


You can generate higher quality leads and improve the rate at which you convert them. Not all leads are of equal value to your business, and Digital Marketing allows you to target audience segments that will yield higher-quality leads that have better chances of becoming your customers. What’s more, if you effectively monitor how each of your Digital Marketing channels is performing, you will be able to continuously refine your approach to achieve higher conversion rates overall.

How Firestarter can help your digital marketing

Our team of experts understand what it takes to achieve business growth and have an in-depth understanding of the role that digital marketing has to play in achieving it, regardless of what sector you operate in, or who your customer base are.

Every Firestarter project starts with the fundamental question: “What will it take to get this business selling more?” We don’t offer a ‘one-size-fits-all’ solution – instead, we focus on rapidly embedding ourselves within your business to understand your present position, and use our expertise developed from working with over 100 different clients to identify and test a range of tactics to drive sales improvement.

Digital marketing is often an important part of this process, working in harmony with a range of explicitly sales-focused initiatives to generate results. We will create marketing strategies and plans to meet your business objectives, and get hands-on with your digital marketing activity to deliver:

  • Social media campaigns
  • Email marketing services
  • SEO
  • Content marketing
  • Paid advertising
  • Digital PR and media partnerships
  • Conversion rate optimisation
  • Copywriting
  • CRM and automation

The precise blend of services we will use depends entirely on your specific business objectives, and by rigorously testing and measuring as we go, we’ll quickly find the right combination of campaign activities for your business.

Tell us about your marketing challenges

Case studies

Articulate – Sales scalability that supports success

Established in 2003 by Matthew Stibbe, Articulate Marketing works with clients in the B2B technology sector…

Fira – Preparing the road to succession

Firestarter’s four years of working with Fira saw the business accelerate its business plan by 24-36 months…

Highwire Press – Business process management

Providing the grip and experience to solve global sales challenges for Highwire Press…

Get in touch today, and let’s chat.

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