How we work

By engaging with Firestarter you are making an investment in the sales engine of your business

While the precise project team will vary depending on your specific needs, we will leverage the skills, expertise and capacity of a range of sales, marketing and business development experts to get business selling more of whatever it is you sell.

There are three central components to our approach:

1. We always start by asking what must happen to create more sales.
2. We focus on removing any dependency on business leaders.
3. We get stuck in, working with you and your existing team to make things happen.

Our intervention is usually a mixture of the following five key elements:

Each client will require a personalised blend of services to deliver their sales and growth objectives, which we identify when we discover more about your business.

Senior grip

We will take the strain of driving your sales strategy forwards.

A sellable proposition

We will ensure that your proposition, and routes to market, are crystal clear. This means your product or service can be sold to more people, by more people.

Doing the doing

Our team embed directly with yours, and take on the responsibility of delivering productive, sales-focused activity, week-in, week-out.

Sales effectiveness

Upskilling you and your team, and improving the sales methodology and processes in your business.

A next-generation team

Building the team of tomorrow, working across the whole organization to deliver a next-generation sales and operational structure.


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1. Spark

We begin by understanding your key challenges, barriers to progress, then working out what needs to happen to make your business ‘sell more’ and achieve your goals.

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2. Ignite

We kick off a rapid programme to integrate with your team, build an action plan and develop proof of concepts for change with clear, tangible actions and initiatives that drive action and results.

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3. Grow

We build on the initial activities and drive momentum by adding horsepower to your business with our own team of specialists, helping you to implement processes and actions that drive rhythm and rigour.

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4. Sustain

Our ultimate goal with any Firestarter programme is to guarantee progress and momentum by helping business leaders reach a point where they feel comfortable managing, sustaining and continuing initial progress on their own.

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5. Flourish

As our working relationship develops beyond the initial term, Firestarter programmes focus on providing leadership support to take your business to the next level and developing longer term strategies to achieve your goals, whatever they may be.

Case studies

Articulate – Sales scalability that supports success

Established in 2003 by Matthew Stibbe, Articulate Marketing works with clients in the B2B technology sector…

Fira – Preparing the road to succession

Firestarter’s four years of working with Fira saw the business accelerate its business plan by 24-36 months…

Highwire Press – Business process management

Providing the grip and experience to solve global sales challenges for Highwire Press…