Sales Training for Engineers

Building sales team structure through bespoke training

Our made-to-measure approach combines your technical expertise with proven sales strategies to help you excel in the competitive marketplace. Whether you’re looking to enhance your engineers sales skills, bridge the gap between technical knowledge and client needs, or drive growth in your engineering business, our bespoke training solutions are tailor-made to meet your unique needs and industry demands.

Engineering sales training – built for your business

At Firestarter, we understand the sales challenges experienced by engineering businesses. Complex technical details, lengthy sales cycles, achieving differentiation from your competitors, establishing your credibility and trust and ensuring your solution aligns with your client’s needs all require the perfect combination of sales skill and technical knowledge.

Our bespoke engineering sales training programme will be designed to meet your specific requirements and challenges, and draw on our extensive experience of working with over 150 businesses to improve their sales performance.

Training delivered where and when you need it

Our sales training for engineers can be delivered in-person, online or using a blended approach. Every session is designed to maximise engagement, and we make full use of one-to-many teaching, workshops, sales scenario training, digital sales training tools and in-field sales support as needed to get your sales function performing. While the exact contents of every programme are unique, our training can support your team in all the following areas:

  • Identifying and reaching out to new business prospects
  • Learning how to successfully manage a sales pipeline
  • Understanding the painpoints your clients experience, and articulating how your solution can solve them
  • Overcoming objections and obstacles in the selling process
  • Negotiating and sales closing tactics and techniques

“I was looking for a non-"shiny" suit sales training for my team and Firestarter was recommended by a contact. They completely fitted the bill.”

Chief Executive Officer

Geosense Ltd

Talk to our training specialists today

We love learning about your training needs

At Firestarter, we develop bespoke sales training programmes for sales people and sales teams in businesses of all shapes and sizes, across a wide range of industries.

Whether you’re looking to sharpen up core selling skills
such as sales prospecting, pipeline management, negotiating skills, sales closing or if you’re keen to focus specifically on selling in different channels or industries, we’ve got a huge portfolio of sales training content that can be tailored to your individual needs.

Get in touch with us today and we can discuss a bespoke programme that’s perfect for you, your sales team, sales managers or even senior leaders.

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