Ignite your sales and business development skills with our expertly curated course designed specifically for business owners, senior leaders, and professionals in account management or customer relationship roles. Whether you’re looking to enhance your team’s sales performance or equip your sales staff with essential skills, this course provides the actionable knowledge, and tools needed to drive success.
Better Business Development
Empowering your sales journey
Why choose our business development course?
Our course is designed to offer not just the theory-based insights but practical, implementable strategies that you can apply into your sales activity immediately. With small, focused cohorts and a blend of lessons and practical exercises, you’ll find yourself better equipped to handle real-life sales scenarios.
We provide, full, comprehensive course materials for each module – these include a suite of functional business tools and templates for your continued use in your business development journey. Additionally, you will have direct and ongoing access to your course tutor throughout the programme to support with exercises and questions.
All modules are designed to focus on ‘real life’ scenarios, with exercises that delegates can take away to implement in their day-to-day business lives. We also ensure that the module content is connected to individual 1:1 requirements and provide in-module mentoring to assist with personal development.
Secure a spot on our online business development course
To join an upcoming course, simply select how many attendees, and which of our course dates you would like to book.
By selecting “Book now,” you will be taken through our secure online checkout process, where you can add any promo codes you have, enter payment details, and complete your registration for the course.
If you have any questions, please contact us.
How does the course work?
Better Business Development features two core delivery elements:
5 weekly modules, each of which lasts 90 minutes. Every module is delivered as a group session, with between 6-10 participants.
An hour-long 1:1 session for each delegate – these 1:1 sessions allow our experienced team to understand your individual requirements and challenges, and connect the teaching to your specific needs.
Better Business Development course structure and content
Our business development classes are divided into five essential modules, each designed to address the critical aspects of business development:
Mastering pain-point selling
People buy because they have a need, a pain – you must always start here. This is the secret to empathy and persuasion. We start by focusing on the simple steps of identifying common pain-points and then building a whole sales approach around them.
Strategic account development planning
The actions you proactively take will directly influence the outcomes of your account management planning and financial results – but you need a practical and structured method for achieving this. We will create a bespoke account management process that is fit for purpose for each setting, then embed rhythm and rigour around executing it every day.
Managing your sales conversations effectively
Understanding the principle of ‘the golden hour’ and knowing when it is ‘your moment’ is key to ensuring you control and run your conversations to get maximum returns. We will run through several meeting scenarios and establish a ‘muscle memory’ best practice approach to ensure that you recognise key signals to get the best results every time.
Real-life practical pipeline management
People often tend to make this too complicated, or do not embed discipline that drives sales results. We will introduce a method of ‘zonal’ pipeline management and help you to understand how to use it to manage prospects through your pipeline effectively and drive sales conversions.
Building a perfect sales toolkit
Rarely do salespeople have all the tools they need to do their job effectively, but in reality what you really need is quite simple. We will help you build an emergency sales tool kit and a go-forward sales toolkit, clearly explaining and helping you to understand the difference between actually selling and getting ready to sell – a trap that many sales people often fall into.
Previous attendees reviews
Firestarter provide very insightful and practical advice on how to grow my business. I like their no nonsense approach. They gave us much greater clarity and purpose to our sales process. Their seminars are also very useful indeed. I would strongly recommend them to any business wanting to scale up or create a clearer overall strategy for growth.
I’ve been working with Firestarter for a while now, they have really helped my business grow, both through their excellent forums and their academy training courses. Highly recommend.
Working with Firestarter has been a joy. Their approach to driving sales and business development has been brilliant for my consultancy, helping to structure our approach to business growth. Our colleagues have taken part in the Firestarter Forums and The Academies and found both of these programmes to be informative, relevant, actionable and fun.
I attended the virtual Firestarter business development programme and it was an extremely helpful tool to help boost further business and a great confidence builder! All Firestarter hosts and facilitators are very friendly and professional, creating a great environment to connect, develop and reflect.
A really excellent course, great practical application presented in an easy to understand & good humoured way. I will be making changes to my sales process and approach shortly. Thank you.
The training course was very interactive and insightful. The one-to-one sessions were very useful. I met a lot of like-minded professionals who have made the experience even better by sharing their personal tips and tricks.
Was looking for a non ``shiny`` suit sales training for my team and Firestarter was recommended by a contact. Completely fitted the bill. Signed up 3 members of the team and looking to explore further training in the future.
Great sessions dedicated to specific topics in the Business Development industry. They were concise, interactive and thought-provoking. A great investment of time and money!
Get in touch today, and let’s chat.
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