CRM stands for Customer Relationship Management, and refers to a piece of software, technology or system that is used for managing all of the interactions and relationships that your company has with its customers and sales leads.
CRM systems bring together all the data and information your company holds about its customer and sales lead relationships, including any contact details, calls, notes, emails, text messages, meetings, documents, quotes, purchase and tasks, and present it to you and your team in a way which makes it easier than ever before to track and manage.
Many modern CRM systems now include sales and marketing automation functionality. This allows you to easily configure your system to automate commonly occurring and repetitive tasks, which frees up staff time to focus on the actions where they can really make a difference.