Sales training

Give your sales team the confidence to generate leads and close more deals

An investment in Firestarter sales training is an investment in the long-term success of your business. By combining our experience as high-performing sales professionals and with our love of playing a role in developing sales talent, we have created a fully featured suite of training programmes designed to get your team selling more of whatever it is they sell.

Choose from

Better business development

The ideal choice for anyone in your business who has responsibilities or influence in selling to your customers. Better business development covers fundamental selling skills, understanding and identifying customer pain points, account development planning, managing sales discussions, pipeline management and building a powerful sales toolkit.

Effective sales management

As the name suggests, this course is for anybody who manages salespeople, from sales managers all the way up to business leaders. You’ll learn how to apply specific salespeople management techniques, create effective sales forecasts, and account plans, working with your sales team on their personal pipelines, using assessment methods to drive progress and upskill your team, and effectively recruit salespeople.

Practical business planning

Our bespoke sales training programs are focused on your specific sales challenges. Whether you need to increase your conversion rates, develop new business and build a healthy sales pipeline, develop your existing accounts, or deploy more advanced sales techniques or ensure your sales and marketing efforts are in perfect alignment, we’ll deliver training at the appropriate level for maximum impact and return on investment.

Sales training FAQs

Who is your sales training suitable for?

We can prepare sales training courses that will be of benefit to anybody, regardless of their level of experience or specific role within your business. We often find that sales training can be of significant benefit to members of your team who have no direct responsibility for selling, as it will give them an insight into selling tactics and processes that will allow them to better support your sales team.

During our initial consultation, we will learn more about your team and use this insight to tailor our approach.

What sectors can you offer sales training for?

Our sales training is suitable for anybody operating in both B2B and B2C markets, and in any specific industry or sector. Over the last 10 years, we have worked with more than 100 different clients across an enormously wide range of sectors, and we are always able to adapt our materials to ensure they are relevant to your industry and its specific features.

Do you offer training internationally?

Yes – we have worked with companies and teams from outside the UK, and for international businesses where it has been necessary to deliver a consistent sales methodology and approach across multiple geographies.

How many people can you deliver training to at a time?

We do not operate under any set limits for how many people we can train at a time, but we will make recommendations based on your specific requirements and the size and structure of your team.

Who delivers your training?

Our training is delivered by sales leaders who are all able to personally demonstrate exceptional sales performance throughout their careers and are passionate about passing on the benefit of their skills, knowledge and experience to others.

Does your training take place in-person or online?

We are happy to deliver training both in-person and online, subject to your specific requirements.

Get in touch today, and let’s chat.

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