Strategic partnerships

Strategic Partnership Services

By becoming a strategic partner with Firestarter, you have the opportunity to not only expand your current business offerings and services to your members and stakeholders, but can also earn additional benefits for your organisation and increase customer loyalty and advocacy.

Become a Strategic Partner

Why Partner with Firestarter?

By choosing to partner with us, you'll have access to the following benefits:

We help you to win more business or increase your membership by increasing your portfolio of services, adding value to your customers and stakeholders own business operations with targeted solutions.

You can leverage longer-term client relationships and lifetime value, strengthening trust and loyalty with complementary offerings, while creating opportunities for sustained growth and mutual success.

You can address and eliminate the common obstacles and challenges hindering the growth of your clients’ businesses, supporting them with bespoke training and sales improvement services.

We help you to open up new client & industry opportunities through our sales, growth, training and leadership services, giving you access to previously untapped markets and revenue growth potential.

What services do we provide for our strategic partners?

By working closely with our strategic partners on tailored services and collaborative activities, we add value to their overall service and unlock opportunities for growth, impact, diversification and generation of new revenue. Take a quick look at our services through the interactive flashcards:

Hover over the flashcards to find out more about the services we provide

For organisations running sales teams, we structure training programmes and growth projects focused on sales performance, techniques, processes, reporting and more to drive direction and support for best practice sales delivery.

A wide range of training options for organisations and individuals, from top tips taster sessions on core sales skills to structured Firestarter Academy online training courses and bespoke B2B training programmes focused on tailored development needs.

Hands-on execution of growth strategy for partner clients/members, including senior grip of strategy, product, process and sales methodology reviews, plus outsourced execution of ‘day to day’ activities where needed to test hypotheses.

Dedicated support for business leaders, with personal sessions on strategic intent, mapping out business strategies to steer a course towards business growth, plus additional follow-up sessions, coaching or mentoring to drive continued progress.

Download our Partnership brochure

For full details of what our different types of partnerships entail, download our brochure. This handy document contains everything you need to know about the types of business we work with us, why they choose to work with us, how we work with businesses to grow their sales, and how we work with our partners.

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How we work with our clients

Whilst we offer a range of tailored solutions for our strategic partners and their members/stakeholders, our core Firestarter growth programme remains at the heart of our services, consistently working out ‘what has to happen to help a business sell more of whatever it sells.’

We describe our model as “hands-on, sales led” – instantly plugging-in an extended team into our clients’ business, gripping and owning the sales strategy and execution from day one of our engagement. Our intervention is usually a mixture of the following five key elements:

Senior Grip

We will take the strain of driving a sales strategy forwards, using the experience of our senior team members to support business leaders and owners in reducing the dependency on them to drive growth.

Proposition

Sellable Proposition

Doing the Doing

Sales Effectiveness

Next-gen Team

Team

Working with Firestarter

We have a proven track record of working with strategic partners across a range of sectors, and we’re always excited to make new connections at the local, national and international level. Here are just some of the partners that we have worked with:

To learn more about our partnership services and explore how we can support your organisation, please get in touch today to learn more about how we could best work together.

Become a Partner Today

Chris Tipping, The DM Lab

"We’ve worked closely with Firestarter for several years now, and I’ve always been impressed by the services they offer. Their solutions are a perfect complement to our digital marketing expertise, meaning I never hesitate to make an introduction with those in my network when they have need of serious sales expertise.”

Strategic Partnership FAQs

Do you offer dedicated services and training courses?

Yes, we work with our strategic partners to offer tailored training and growth programmes that are specifically focused on the needs of their members or stakeholders. This could be targeted at specific industry sector issues, or particular pain points that have been identified, for example.

What discounts are available for your partnership services?

Depending on the level of service offered and projected volumes, we offer a range of end-user discounts for training courses booked through our partnership arrangements, as well as potential commission fees for our strategic partners.

Is there any marketing support available for strategic partners?

Yes, it is in our interests to promote the services that we will be providing to your stakeholders so will happily provide marketing content and participate in any promotional events that we agree. Depending on the level of commitment and proposed volumes, we can also agree on dedicated marketing support such as co-branded landing pages and broader campaign activity.

What do you need to set up a strategic partnership?

Generally, once we have agreed the scope of services that you would like to provide in partnership with Firestarter, we just need leadership support and advocacy to drive internal buy-in to the programme and a commitment to internal promotion. We will agree terms of business between us and set up an initial launch event (webinar) to enable Firestarter to effectively promote the benefits of our partnership, the services available and practical ways to take advantage of them.

Join our partner programme today

Please fill out the form below, and a member of our team will contact you shortly.

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Strategic partnerships

Strategic Partnership Services

Why Partner with Firestarter?