We are extremely pleased to announce that we are now working with Kudos Blends, a well-established disruptor in the baking goods marketplace, with a global reach and consistent focus on innovation.

Founded in 1999, Kudos Blends specialises in the development and production of leavening agents to meet the needs of retailers and consumers. The team combine their extensive knowledge of the baking industry with leading-edge science to improve the quality, consistency, nutritional value and cost-effectiveness of baked goods.

Firestarter and Kudos Blends are working together to develop a next-generation sales engine for the business, with a specific focus on team development, sales leadership and key account management. This will allow the team at Kudos Blends to fully capitalise on their established position as innovators in the marketplace and drive sustainable business growth.

Chris O’Riordan, Managing Director at Firestarter, said:

“Since 1999, Kudos Blends has built up an enviable reputation in the baking goods marketplace, not only through the quality of their products, but also through the strength of their relationships with their customers and team. In 2016 they were the recipients of the Queen’s Award for Enterprise in recognition of their strong growth in exports, and the business holds the Investors in People Award, which demonstrates their commitment to training and developing their team.

It’s an exciting time for the business, with strong levels of growth, and we couldn’t be happier to be working with their senior leadership and sales teams to develop a sales engine which will allow the business to recognise its full potential.”

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